Creating Digital Careers Content

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About Course

About the instructor

V
vwe@bessprogramme
649 Students
16 Courses

Course Curriculum

Welcome

  • Course Goals and Outcomes

Why Bother?

  • The Practicalities
  • Transcending Time and Space
  • Gatsby
  • Understanding Schools
  • Why the World Needs You

Format and Structure

  • What’s it About?
  • Camera
  • Lighting and Sound
  • Outfit
  • Location
  • Props and Edits
  • Draft Lesson
  • Music and Sound Effects

Developing your Content

  • Script
  • Audience Problem
  • Benefits and USP
  • Call to Action
  • Presenting to Kids
  • Overcoming Unspoken Objections
  • Selling Ideas
  • Storytelling
  • Choice Architecture
  • Unintended Consequences

Reaching your Audience

  • Platforms and Channels
  • Friends and Allies
  • Feedback and Interaction

Wrap-up

  • Summary and Review