Engagement Accelerator Programme

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About Course

About the instructor

Course Curriculum

Introduction

  • Course Goals and Outcomes

Week One – Planning

  • Confidence and Self-belief
  • Planning with Purpose
  • CSR and Social Value
  • Buyer Behaviour

Week Two – Metrics

  • Financial Metrics
  • Non-Financial Metrics
  • Budget and Resources
  • Investment

Week Three – Content Creation

  • Messaging
  • Branding
  • Digital Content
  • Draft Lesson
  • Content for Teachers

Week Four – Education Landscape

  • Curriculum
  • Gatsby Benchmarks
  • Types of Schools
  • Post-16 Pathways

Week Five – Careers Landscape

  • Careers & Enterprise
  • Chambers and LEPs
  • LMI and Local Development Plans
  • Pitching your Wares

Week Six – Student Landscape

  • Choice Architecture
  • What Works
  • Moments that Matter
  • Self-identity and Segmentation

Week Seven – Storytelling

  • The Fundamentals of Storytelling
  • Calls to Action
  • Student Archetypes
  • Soundbites and Recall

Week Eight – Presenting to Kids

  • Unintended Consequences
  • Participation and Experiential Learning
  • Overcoming Unspoken Objections
  • Stagefright

Week Nine – Influencing the Influencers

  • CEIAG and Careers Leaders
  • Using Careers Leads as Filters
  • Reaching Parents
  • Resources for Teachers

Week Ten – Flexing your Influence

  • Building a Pipeline
  • Inspiring Industry
  • Partnerships
  • Developing your Profile

Week Eleven – Changing Perceptions

  • Feedback
  • PR and Social Media
  • Research
  • Awards and Recognition

Week Twelve – Co-creation

  • Enterprise Advisor Network
  • Critical Friends and Student Boards
  • Consultations and Activists
  • Champions and Advocates

Wrap-up