Creating Digital Careers Content
About Course
About the instructor
Course Curriculum
Welcome
-
Course Goals and Outcomes
Why Bother?
-
The Practicalities
-
Transcending Time and Space
-
Gatsby
-
Understanding Schools
-
Why the World Needs You
Format and Structure
-
What’s it About?
-
Camera
-
Lighting and Sound
-
Outfit
-
Location
-
Props and Edits
-
Draft Lesson
-
Music and Sound Effects
Developing your Content
-
Script
-
Audience Problem
-
Benefits and USP
-
Call to Action
-
Presenting to Kids
-
Overcoming Unspoken Objections
-
Selling Ideas
-
Storytelling
-
Choice Architecture
-
Unintended Consequences
Reaching your Audience
-
Platforms and Channels
-
Friends and Allies
-
Feedback and Interaction
Wrap-up
-
Summary and Review